The onset of Mahalaya heralds the countdown to one of Kolkata’s most iconic and
looked forward to cultural events. In one of the longest associations of the
millennium, the Vodafone Aagomoni brought another LIVE nightlong grand
musical extravaganza to dazzle and delight the privileged few invitees, on the
eve of Mahalaya. Vodafone Aagomoni 2018 on Sunday, October 7,
2018 at Science City Auditorium, Kolkata from 7:30 PM onwards. This year too
Vodafone brings together an eclectic mix of music and dance legends – Hari Haran,
Rituparna Sengupta & troupe, Debajyoti Mishra, Rupankar Bagchi & Konineeca
Banerjee, Lopamudra & Subhamita, Band Advaita, Bickram Ghosh and team,
to name a few.
I as invited for the event and it was my ltimate pleassure to go and wittness such breath taking performance.The curtains to Vodafone Aagomoni 2018 went up with the traditional lamp lighting
by Shivan Bhargava, Business Head – Kolkata and Rest of Bengal, Vodafone
Idea and Rituparna Sengupta. It was followed by a conventional welcome
performance with the rhythm of the dhakis. The beat of the dhaks accompanied by
the chanting of slokas set the tone for the rest of the evening.
Taking its digital transformation initiative ahead, Vodafone India has introduced
‘Buddy’, a robot, to engage with patrons at the Aagomoni celebrations. A first of its
kind in the Indian telecom industry, Buddy aims to provide a seamless, engaging
brand experience for its customers. This year, Vodafone Aagomoni is set to become
more exciting as two Buddy robots will interact with patrons, guide them to the
MyVodafone App Experience Zone, play fun quizzes and also encourage them to
shake a leg at popular songs.
Extending his Mahalaya greetings to Bengalis across India, Shivan Bhargava said,
“Vodafone Idea is delighted to present the 18 th edition of Vodafone Aagomoni, an
event that is as young as this millennium… Hosting Kolkata’s signature pre Durgotsav
event has been a matter of pride and enforces our credo to connect with Bengal. The
ritual Mahalaya Eve celebration, Vodafone Aagomoni has grown bigger and better
with each passing year, drawing participation and accolades from the who’s who of
art and culture not just from West Bengal, but across India. The stature, talent and
soul uplifting performances of artistes at Vodafone Aagomoni is the most befitting call to welcome Bengal’s beloved Ma Durga and formally usher in ‘Durgotsav’.
After the event was over I got a chance to go to the backstage and meet the celebrities. Had an interactive session with them and also clicked a lot of pictures. As a whole it was an experience that I will be remembering for the rest of the life.